Indian Medical Travel Association (IMTA), an association formed recently in order to promote India's Medical Tourism industry is aggressively looking at promoting this high revenue generating segment in the international markets like Middle East, Africa and Far East along with long haul markets like Europe and USA this year. The Association already has membership of 40 hospitals, other service providers of Medical Tourism, wellness centres and is targeting a membership of 100 in the coming months. It is open to admit tour operators and students who are promoting Medical Tourism to become IMTA members.
As a new association, IMTA’s immediate agenda is looking at discussing with its members the best practices that can be adopted and bringing about uniformity by charting strategies to position India as a Medical Tourism destination. Speaking to TravelBiz Monitor, Pradeep Thukral, Executive Director, IMTA said, “The Medical Tourism industry has a huge potential with state-of-the-art facilities, availability of doctors, technology, English speaking nation and the capacity (hospitals) to cater to medical tourists is increasing at a tremendous speed. The segment is growing by 30 to 40 per cent every year and continues to show positive growth in the future.” To position India's potential as a Medical Tourism destination, the Association is looking at participating in major global tourism trade fairs and events related to Medical Tourism. IMTA is also looking at working closely with the Ministry of Tourism (MoT) to adopt the best strategy to promote the destination in the international markets.
As a new association, IMTA’s immediate agenda is looking at discussing with its members the best practices that can be adopted and bringing about uniformity by charting strategies to position India as a Medical Tourism destination. Speaking to TravelBiz Monitor, Pradeep Thukral, Executive Director, IMTA said, “The Medical Tourism industry has a huge potential with state-of-the-art facilities, availability of doctors, technology, English speaking nation and the capacity (hospitals) to cater to medical tourists is increasing at a tremendous speed. The segment is growing by 30 to 40 per cent every year and continues to show positive growth in the future.” To position India's potential as a Medical Tourism destination, the Association is looking at participating in major global tourism trade fairs and events related to Medical Tourism. IMTA is also looking at working closely with the Ministry of Tourism (MoT) to adopt the best strategy to promote the destination in the international markets.
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